AI Copilot

Your marketing intelligence assistant.

Answers grounded in your organization's approved knowledge — always cited, never invented.

Pinned

Recent

Diwali campaign strategy — Canada

8 messages · grounded in 14 org documents

Build me a Diwali campaign strategy for a mid-size automotive brand launching in Canada, targeting Punjabi audiences in the GTA.

Here's a recommended strategy synthesized from 3 prior Diwali campaigns and the Canada Publisher Map:

🎯 Strategy

Two-phase: Cultural Anticipation (weeks 1–3) leveraging Punjabi creators and CTV, then Showroom Drive (weeks 4–6) with geo-fenced programmatic and dealership retargeting.

Media mix

CTV 35% · Creators 25% · PMP 20% · Search 15% · Social 5%

KPIs

Brand lift +12pts · Showroom visits +25% · CPV $0.04

Sources: BM-2410 Diwali Automotive Canada, BM-2413 South Asian Publisher Map, BM-2414 BFSI Awareness KSA